What is a Landing Page?
Posted: Sun Dec 15, 2024 5:53 am
The reason is that a visitor decides whether to stay or leave a page in about 3 seconds. And if they don't find at a glance what you promised in your campaign (email, banner...) they will leave your page, probably never come back and you will be losing money with your promotions, which generate visits that then do not convert into clients/registrations, or at least do not convert to the degree they should.
An online business is a chain of three links: getting visitors, converting them into clients, and then retaining them. As a general rule, huge amounts of money are spent on visits and customer loyalty; but in the conversion step, in many cases, it is assumed that it cannot be increased. When it is probably the most profitable element of improvement is to bulk sms service in sri lanka optimize your landing pages. You only need attention, time and very few developments. And if you multiply the conversion of your landing pages by x2, you will multiply your turnover by 2. And if you are using your home page to collect responses to your campaigns, it is the least you can expect… It's that simple.
That is why, in order to optimize conversions, we must use a landing page. And what is a landing page ? The definition of a landing page is a web page, distinct from the home page, specifically designed with the sole purpose of converting responses to a promotion into leads or sales . On a landing page, we reduce to a minimum the sections, tabs, and links that do not have a direct relationship with the sole objective of the landing page , which is to complete the conversion of responses to our campaigns.
The design of a landing page should only take into account the conversion objective we have: registration, sale or a new click. And it should do so by matching/responding to the value proposition offered in the ad that captured our visitor's click. If a visitor enters a landing page and at a glance does not find what was offered, accustomed to online tricks, they will give up and quickly leave.
An online business is a chain of three links: getting visitors, converting them into clients, and then retaining them. As a general rule, huge amounts of money are spent on visits and customer loyalty; but in the conversion step, in many cases, it is assumed that it cannot be increased. When it is probably the most profitable element of improvement is to bulk sms service in sri lanka optimize your landing pages. You only need attention, time and very few developments. And if you multiply the conversion of your landing pages by x2, you will multiply your turnover by 2. And if you are using your home page to collect responses to your campaigns, it is the least you can expect… It's that simple.
That is why, in order to optimize conversions, we must use a landing page. And what is a landing page ? The definition of a landing page is a web page, distinct from the home page, specifically designed with the sole purpose of converting responses to a promotion into leads or sales . On a landing page, we reduce to a minimum the sections, tabs, and links that do not have a direct relationship with the sole objective of the landing page , which is to complete the conversion of responses to our campaigns.
The design of a landing page should only take into account the conversion objective we have: registration, sale or a new click. And it should do so by matching/responding to the value proposition offered in the ad that captured our visitor's click. If a visitor enters a landing page and at a glance does not find what was offered, accustomed to online tricks, they will give up and quickly leave.