10 tips for success in your email marketing campaigns
Posted: Sun Dec 15, 2024 6:00 am
Before launching a campaign, review what each of the points in this checklist of the 10 most important creative elements meets when building an Email Marketing campaign to connect and engage our recipients .
1. A suggestive subject
The first challenge is to stand out in the inbox from the rest of the emails and advertisers so that they open our email. To do this, spend half an hour thinking of a subject that encourages opening, piquing the bulk sms south africa curiosity and interest of our recipient. My advice:
Avoid promotional or overly commercial tone. Example: ADSL at 29.90 Euros
Try to reflect or anticipate the benefit of your offer
Time limits. Example: For 12 hours only: Free delivery.
Generate intrigue. A “Don’t open the door if…” or a “Trick or treat?” will generate a lot of openings.
DON'T WRITE EVERYTHING IN CAPITAL LETTERS. On the Internet, capital letters are the same as SHOUTING, or what do you think when you receive an email from your boss in CAPITAL LETTERS?
There is nothing worse than putting a boring or automatically generated subject like “March 27 Newsletter”.
No more than 5 words, otherwise it will be cut off and not be seen at all. So focus on making it understandable with the first 45 characters.
Test, measure and learn. Use professional platforms that allow A/B or multivariate testing, and you'll discover that something may work for you that doesn't for others.
2. Personalization of our emails
At this point I'm not referring to calling them by their name, which is fine but today it won't get us out of poverty, but above all to adapt the content or offer to the knowledge we have of what interests that user on an individual level. To do this, it is essential to have a technological platform, such as Xcampaign , that allows you to learn interests, and personalize each newsletter with dynamic variable content based on the profile of each user based on their clicks or purchases: And so in the same campaign I give Pablo a TV offer so he can try out any new electronic gadget and I show Maria an offer for the new Guess jeans, because she's a "fashion victim" and I complete it with children's fashion because I know she has children.
3. Relevant content
In relation to the previous point, we must achieve, in each message, to generate value for each user on an individual level. Remember that your communications strategy cannot be based only on advertising content that says how good you are. Even to sell, your only message cannot be “buy from me”, you must surround your communication with a certain value, providing knowledge, tricks, etc. In addition, the content must be relevant to all those who receive the communication; if for some it is not, segment it and send it only to those who may be interested.
4. AIDA Method
When writing the copy for your piece, follow this golden rule:
Attention. Attract her with a groundbreaking subject that piques her curiosity.
Interest. Arouse him with facts and curiosities.
Desire. You can achieve this by helping the reader imagine how your offer solves their life.
Action . Remind them what you want them to do, call them to action (purchase, reply, form…).
5. Design
Design is the main element of credibility. If your email looks cheap, people will be wary of your message. The same applies if you use standard templates or stock photo images. You should also refresh the design of your templates from time to time.
1. A suggestive subject
The first challenge is to stand out in the inbox from the rest of the emails and advertisers so that they open our email. To do this, spend half an hour thinking of a subject that encourages opening, piquing the bulk sms south africa curiosity and interest of our recipient. My advice:
Avoid promotional or overly commercial tone. Example: ADSL at 29.90 Euros
Try to reflect or anticipate the benefit of your offer
Time limits. Example: For 12 hours only: Free delivery.
Generate intrigue. A “Don’t open the door if…” or a “Trick or treat?” will generate a lot of openings.
DON'T WRITE EVERYTHING IN CAPITAL LETTERS. On the Internet, capital letters are the same as SHOUTING, or what do you think when you receive an email from your boss in CAPITAL LETTERS?
There is nothing worse than putting a boring or automatically generated subject like “March 27 Newsletter”.
No more than 5 words, otherwise it will be cut off and not be seen at all. So focus on making it understandable with the first 45 characters.
Test, measure and learn. Use professional platforms that allow A/B or multivariate testing, and you'll discover that something may work for you that doesn't for others.
2. Personalization of our emails
At this point I'm not referring to calling them by their name, which is fine but today it won't get us out of poverty, but above all to adapt the content or offer to the knowledge we have of what interests that user on an individual level. To do this, it is essential to have a technological platform, such as Xcampaign , that allows you to learn interests, and personalize each newsletter with dynamic variable content based on the profile of each user based on their clicks or purchases: And so in the same campaign I give Pablo a TV offer so he can try out any new electronic gadget and I show Maria an offer for the new Guess jeans, because she's a "fashion victim" and I complete it with children's fashion because I know she has children.
3. Relevant content
In relation to the previous point, we must achieve, in each message, to generate value for each user on an individual level. Remember that your communications strategy cannot be based only on advertising content that says how good you are. Even to sell, your only message cannot be “buy from me”, you must surround your communication with a certain value, providing knowledge, tricks, etc. In addition, the content must be relevant to all those who receive the communication; if for some it is not, segment it and send it only to those who may be interested.
4. AIDA Method
When writing the copy for your piece, follow this golden rule:
Attention. Attract her with a groundbreaking subject that piques her curiosity.
Interest. Arouse him with facts and curiosities.
Desire. You can achieve this by helping the reader imagine how your offer solves their life.
Action . Remind them what you want them to do, call them to action (purchase, reply, form…).
5. Design
Design is the main element of credibility. If your email looks cheap, people will be wary of your message. The same applies if you use standard templates or stock photo images. You should also refresh the design of your templates from time to time.