Simplified Personalization: Use merge tags to connect with visitors
Posted: Tue Dec 03, 2024 7:15 am
Clasp Blog Simplified Personalization: Use merge tags to connect with visitors
Do you have a favorite store? Or a coffee shop, bakery, pet shop, etc.? The place you go often enough to know the people who work there, and where the staff remembers your name and preferences. What makes you go there so often?
Sure, it could be the location, the prices, the products they offer. But you probably keep coming back because the staff took the time to get to know you. That personalized touch not only creates a great experience, but it builds connections that make your customers feel valued. Now, imagine bringing that level of personalization to your website.
With our new union tag component, that's exactly what you can do
Try All Advanced Features with Claspo's Free Lifetime Plan
Start now
Why Personalized Messages Are Important
The advertising space is crowded. It is estimated that the norway whatsapp number data 5 million average person encounters between 4,000 and 10,000 advertisements per day. This figure includes various forms of advertising, including digital ads, banners, billboards, TV commercials, and more. It is easy for messages to get lost in the noise.
These numbers are staggering, to say the least. As a result, people only consciously notice a fraction of these messages. You’re probably familiar with the phenomenon of “ad blindness,” which causes people to filter out most ads, paying attention to fewer than 100 per day.
This brings us to the new component.
What are Union Tags?
Merge tags, also known as personalization fields, are commonly used in email marketing to personalize content by inserting recipient-specific information. They allow marketers to pull specific information from their contact lists into email templates. For example, a merge tag like *|FNAME|* can be used to insert the recipient's name into the message, making the communication more personal and engaging.
Hearing or reading your name has been shown to activate the brain differently than other words. Studies using brain imaging technology have found that hearing your name lights up certain areas of the brain associated with personal identity and social behavior. This profound response makes personalized marketing more effective, as it creates a sense of importance and connection.
For popups, merge tags work on the same principle.
How Union Tags Work in Popups
Union tags act as placeholders that are replaced with actual user data when the popup is displayed. This allows for personalized information such as the user's name, location, or other relevant details to be inserted directly into the popup content.
Claspo merge tags are designed to help you customize different states of your popups. Since these tags work with input data, you can insert them starting from the second page in the editor, and where the states are.
There are three states: success, error, and existing. You can add the following merge tags to each of them:
E-mail;
Telephone;
Name;
Surname;
Text input.
You can use them in any widget that includes matching components. You can also add merge tags to gamified widgets to automatically fill the prize name and value in the “success” message.
Your video guide on how to add merge tags
Check out a detailed tutorial on how to customize your popups with merge tags here .
Make Your Popups Feel Personal
Integrating merge tags into your popups is easy. Start using them to turn our templates into popups that speak directly to your audience. Get started today with our free lifetime plan!
Do you have a favorite store? Or a coffee shop, bakery, pet shop, etc.? The place you go often enough to know the people who work there, and where the staff remembers your name and preferences. What makes you go there so often?
Sure, it could be the location, the prices, the products they offer. But you probably keep coming back because the staff took the time to get to know you. That personalized touch not only creates a great experience, but it builds connections that make your customers feel valued. Now, imagine bringing that level of personalization to your website.
With our new union tag component, that's exactly what you can do
Try All Advanced Features with Claspo's Free Lifetime Plan
Start now
Why Personalized Messages Are Important
The advertising space is crowded. It is estimated that the norway whatsapp number data 5 million average person encounters between 4,000 and 10,000 advertisements per day. This figure includes various forms of advertising, including digital ads, banners, billboards, TV commercials, and more. It is easy for messages to get lost in the noise.
These numbers are staggering, to say the least. As a result, people only consciously notice a fraction of these messages. You’re probably familiar with the phenomenon of “ad blindness,” which causes people to filter out most ads, paying attention to fewer than 100 per day.
This brings us to the new component.
What are Union Tags?
Merge tags, also known as personalization fields, are commonly used in email marketing to personalize content by inserting recipient-specific information. They allow marketers to pull specific information from their contact lists into email templates. For example, a merge tag like *|FNAME|* can be used to insert the recipient's name into the message, making the communication more personal and engaging.
Hearing or reading your name has been shown to activate the brain differently than other words. Studies using brain imaging technology have found that hearing your name lights up certain areas of the brain associated with personal identity and social behavior. This profound response makes personalized marketing more effective, as it creates a sense of importance and connection.
For popups, merge tags work on the same principle.
How Union Tags Work in Popups
Union tags act as placeholders that are replaced with actual user data when the popup is displayed. This allows for personalized information such as the user's name, location, or other relevant details to be inserted directly into the popup content.
Claspo merge tags are designed to help you customize different states of your popups. Since these tags work with input data, you can insert them starting from the second page in the editor, and where the states are.
There are three states: success, error, and existing. You can add the following merge tags to each of them:
E-mail;
Telephone;
Name;
Surname;
Text input.
You can use them in any widget that includes matching components. You can also add merge tags to gamified widgets to automatically fill the prize name and value in the “success” message.
Your video guide on how to add merge tags
Check out a detailed tutorial on how to customize your popups with merge tags here .
Make Your Popups Feel Personal
Integrating merge tags into your popups is easy. Start using them to turn our templates into popups that speak directly to your audience. Get started today with our free lifetime plan!