“Currently our crawling, indexing and ranking systems often look at the desktop version of a page’s content, which can cause problems for mobile users when that version is very different from the mobile version,” the company says.
This change in mechanism goes against a trend that has been a reality on the web for a long time. Most users use their smartphones to access websites and social networks. In Brazil alone, the number of devices in use reached 168 million in 2016, according to a survey by the Getúlio Vargas Foundation.
How can I make my brand known on the internet?
According to Google, the change will occur gradually, so that chief vp operations email lists website owners have time to make the changes. The quality of the desktop must be similar to that of the mobile for the company to index it in the engine.
Why do we need to be aware of Google's changes?
Google's change in search engines could mean a sharp drop in organic visits, especially for companies that use content marketing (blogs) to attract customers.
There are many cases of websites that had thousands of organic hits and, after changes in criteria by the American giant, drastically dropped in position, significantly affecting performance.
