SEO or SEA: they are both intended to bring you visibility and more traffic on the Web. However, the service that the agency will provide is not at all the same. To help you define your strategy , we explain how they work.
How does SEO work?
SEO or “Search Engine Optimization” is the implementation of techniques allowing a website to appear among the first results offered by Google in the context of a search.
SEO agencies rely on 3 pillars to optimize the natural referencing of a website:
SEO is free , a real investment in the long term. An SEO campaign is a job whose results are observable in the long term. The result will depend on the quality of your SEO, but also on the strategy of your competitors.
How does SEA work?
SEA or "Search Engine Advertising" (sometimes called Ads) is a digital marketing process aimed at promoting a website on Google. Unlike SEO, SEA is paid referencing , it is a short-term investment. albania phone number library This strategy consists of disseminating information in the form of advertisements (Ads). The links appear on Google pages above the natural referencing searches. During a SEA campaign, you will therefore have to pay the search engine. The results will be faster.
To go further:
How to choose the right SEA agency to boost your Google Ads campaign?
How to combine SEO & SEA in your web acquisition strategy?
Factors influencing the price for referencing your site
To achieve website referencing, the work of an SEO agency is to implement different actions. When properly carried out, these services allow beneficiaries to gain visibility and increase their traffic .
SEO audit
The first step of our work is to carry out an SEO audit . This service will allow us to assess the state of your website . This phase is valid for all types of websites: e-commerce site, showcase or news. Thanks to the SEO audit, we will be able to evaluate your current positioning, as well as the effectiveness of the strategy already in place. With these results, we will determine the strengths and weaknesses of your site. We will therefore already be able to know the future growth opportunities.
Technical corrections
This phase of our SEO work is also crucial. Through a detailed analysis, we will assess whether your web pages allow you to access crawling and indexing . We will also be able to correct some points of improvement, such as html codes, 404 error code, robots.txt, sitemap, loading time, as well as the adaptation of the website to mobiles. A site without technical errors is much more likely to benefit from high traffic.
Definition of strategic keywords
Keyword research is fundamental to developing an effective strategy. With this work, you will be able to determine the themes of your future content . This task consists of evaluating the type of visitors present on your site. We will thus take into account the intention of the Internet user based on relevance, search volume and choice of keywords. At this stage, we will be able to determine whether your tags and metadata are well optimized and relevant.
Content optimization and writing
For your site to increase its traffic, it is essential to offer rich content that interests users . To do this, it is necessary to identify the most relevant Google search related to your web pages. The keywords to integrate into the content will result from this. The challenge of the work will be to find the right balance between quality of information and quality of SEO. The keywords must be integrated into the content in a natural way. Reading must be fluid and the writing precise.
