Email marketing: understand why you need to work on this strategy
Posted: Tue Dec 03, 2024 8:20 am
One of the most profitable and cost-effective digital communication actions, email marketing is a highly effective tool for contacting your customers. In simple terms, it involves sending direct information to your audience, with the aim of generating results.
Why use email marketing?
email symbol on row of colorful envelopes
According to studies by the Internet Steering Committee chief vp sales marketing officers email lists in Brazil, email is one of the main ways of using the web in the country. And when used well, it creates a closer relationship between you and your audience, whether they are a customer or a prospect .
Segmentation and relevance
segmentation
Two words are essential when it comes to email marketing: segmentation and relevance .
Your company's customer and potential customer email list is one of the most important and valuable assets for an online communication strategy. It contains the contact details of people interested in your service or product.
With this list in hand, you should segment the content of your email marketing according to your customer's profile: gender, marital status, profession, hobby, among others. After all, what's the point of offering football-related products if your customer is interested in horse riding?
It's always good to remember that email marketing won't work alone: as we've already explained, content production is essential to attract the attention of your recipient. Give your audience relevant and creative content.
By offering quality material that is of real interest to the customer, they create a relationship of trust with your company and, consequently, increase the opening rate of their emails.
Immediacy
Immediacy
Email marketing, when done well and sent to the right audience, heightens the sense of urgency and the impulse to buy. It awakens the user's curiosity for more information and products.
Monitoring
seo-monitoring_318-31402
The email marketing strategy allows you to measure the results of your actions. This monitoring allows you to analyze what is working and what needs to be improved. You can find out how many people received your email, how many opened it, clicked on a link or made a purchase.
SPAM
Monitoring the marketing emails you send is essential to ensure that your message is not being viewed as SPAM. SPAM is an electronic message that has been received but not requested by the user.
To prevent your message from being classified in this way, you must follow the Self-Regulation Code developed by organizations linked to digital marketing. The rules include: Do not use false or misleading information in the header and subject ; identify the message as advertising; offer the user the option to unsubscribe; among others.
SPAM
And, most importantly, use a reliable sending platform. Providers strictly monitor the IP addresses of computers that send messages to multiple email addresses at once. A good platform can deliver the message without it being considered SPAM.
Did you find all this very complicated?
Once again, ETC Comunicação reinforces the importance of having qualified professionals to work with you or your company.
Our team is prepared to create, manage and monitor various digital communication strategies. Contact us!
Why use email marketing?
email symbol on row of colorful envelopes
According to studies by the Internet Steering Committee chief vp sales marketing officers email lists in Brazil, email is one of the main ways of using the web in the country. And when used well, it creates a closer relationship between you and your audience, whether they are a customer or a prospect .
Segmentation and relevance
segmentation
Two words are essential when it comes to email marketing: segmentation and relevance .
Your company's customer and potential customer email list is one of the most important and valuable assets for an online communication strategy. It contains the contact details of people interested in your service or product.
With this list in hand, you should segment the content of your email marketing according to your customer's profile: gender, marital status, profession, hobby, among others. After all, what's the point of offering football-related products if your customer is interested in horse riding?
It's always good to remember that email marketing won't work alone: as we've already explained, content production is essential to attract the attention of your recipient. Give your audience relevant and creative content.
By offering quality material that is of real interest to the customer, they create a relationship of trust with your company and, consequently, increase the opening rate of their emails.
Immediacy
Immediacy
Email marketing, when done well and sent to the right audience, heightens the sense of urgency and the impulse to buy. It awakens the user's curiosity for more information and products.
Monitoring
seo-monitoring_318-31402
The email marketing strategy allows you to measure the results of your actions. This monitoring allows you to analyze what is working and what needs to be improved. You can find out how many people received your email, how many opened it, clicked on a link or made a purchase.
SPAM
Monitoring the marketing emails you send is essential to ensure that your message is not being viewed as SPAM. SPAM is an electronic message that has been received but not requested by the user.
To prevent your message from being classified in this way, you must follow the Self-Regulation Code developed by organizations linked to digital marketing. The rules include: Do not use false or misleading information in the header and subject ; identify the message as advertising; offer the user the option to unsubscribe; among others.
SPAM
And, most importantly, use a reliable sending platform. Providers strictly monitor the IP addresses of computers that send messages to multiple email addresses at once. A good platform can deliver the message without it being considered SPAM.
Did you find all this very complicated?
Once again, ETC Comunicação reinforces the importance of having qualified professionals to work with you or your company.
Our team is prepared to create, manage and monitor various digital communication strategies. Contact us!