How to carry out a word-of-mouth advertising strategy

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For word-of-mouth advertising to be effective, it must be combined with other Inbound Marketing strategies , such as content creation, to promote the brand. How will we get people to talk about us if they don't know us? To do this, there are a number of steps you should take to make your word-of-mouth advertising strategy effective. Let's go a little deeper.

Define your Buyer Persona As with any other type of marketing strategy you want to carry out, the first step of all will be to know your ideal client . That type of client that you want to reach taking into philippines telegram data account the type of product or service that you sell, in order to find the perfect tone and messages to address them. To do this, you should ask yourself the following questions:



In which sector do you work? How old are you? What do you expect from a product or service like yours? What are their concerns when purchasing a product or service similar to yours? In addition, it will be important for you to detect their main problem or need in order to offer them a solution, that is, sell them your product or service as the solution to all their problems. This way, you will achieve your goals.