Average Bounce Rates by Industry: Website and Email Statistics in 2024
Posted: Tue Dec 03, 2024 8:45 am
Claspo Blog Average Bounce Rates by Industry: Website and Email Statistics in 2024
Website and email bounce rates are important metrics for marketers and business owners. They allow you to gauge the overall success of your digital strategy and identify areas for improvement. But how do you know when these improvements are really necessary? A simple and proven way is to study bounce rate benchmarks by industry to understand what is considered the current norm. This article will provide you with all the information you need.
General Bounce Rate Statistics
General_Bounce_Rate_Statistics
campaigns have a specific bounce rate. So, this metric oman whatsapp number data 5 millionshouldn’t scare you when it shows up in Google Analytics or your ESP. Your job is to monitor and analyze it regularly to see if it deviates from the accepted standards (i.e., benchmarks). To make it easier for you, we’ve compiled 2023 statistics on website and email bounce rates for you:
26% - 40% is the bounce rate that websites should aim for. If Google Analytics shows you this range, you can be sure that your website is already better than most competitors. However, this benchmark is still elusive.
While the industry-standard bounce rate can vary greatly (as you’ll see below), 41% - 55% is still the average for most websites.
According to current bounce rate statistics, 70% or more is the first red flag. However, there’s no reason to panic if your website is dedicated to blogging, news, or events. Users often visit such sites to quickly get specific information. Once found, they leave.
If your bounce rate is over 90%, it’s above industry-standard bounce rates and can actually indicate specific issues like poor content quality, slow page loading, and so on.
Today, a 2% bounce rate is considered ideal for triggered and automated email campaigns, regardless of industry.
When your email bounce rate falls between 2% and 5%, it’s cause for concern.
And if your email bounce rate is over 5%, it signals issues with your current email list or your methods for building it.
Bounce Rate Statistics by Industry
Bounce_Rate_Statistics_by_Industry
While the above statistics are valuable, they still provide a more superficial understanding of acceptable bounce rates. Meanwhile, the average bounce rate of websites by industry allows you to compare this metric to that of potential, indirect, or direct competitors.
Industry
Average bounce rates by industry
Travel
82.58%
B2B
65.17%
Lifestyle
64.26%
Business and Finance
63.51%
Healthcare
59.50%
Ecommerce
54.54%
Insurance
45.96%
Real Estate
40.78%
As you can see, the bounce rate of websites varies greatly by industry. The structure of websites can go some way towards explaining this difference. For example, real estate sites often include many property pages; users need to explore at least a few of them to compare options. In contrast, travel sites may offer travel reviews collected on a single page. So once users get the information they were looking for, there’s little point in moving on to other pages.
Regardless of your industry’s bounce rate benchmark, you can influence visitor behavior and motivate them to stay longer on your website. A detailed list of proven tips awaits you in our other article. But the easiest way is to offer relevant and compelling information using Claspo pop-ups. For example, if travelers came to your site just to read a hotel review, the pop-up could contain text like, “Great choice! There are several similar hotels nearby,” and redirect them to the appropriate pages. Another example is if shoppers found your ecommerce platform using the search query “athletic shoes.” When they land on the homepage, they can see a pop-up with your special offer on athletic shoes and easily go to the product page. With Claspo pop-ups, you can meet the industry standard bounce rate and even show better results!
Make your website truly engaging with Claspo pop-ups
Create a pop-up
“We are used to focusing on industry bounce rate benchmarks, but in reality these benchmarks are far from the norm. Think
Website and email bounce rates are important metrics for marketers and business owners. They allow you to gauge the overall success of your digital strategy and identify areas for improvement. But how do you know when these improvements are really necessary? A simple and proven way is to study bounce rate benchmarks by industry to understand what is considered the current norm. This article will provide you with all the information you need.
General Bounce Rate Statistics
General_Bounce_Rate_Statistics
campaigns have a specific bounce rate. So, this metric oman whatsapp number data 5 millionshouldn’t scare you when it shows up in Google Analytics or your ESP. Your job is to monitor and analyze it regularly to see if it deviates from the accepted standards (i.e., benchmarks). To make it easier for you, we’ve compiled 2023 statistics on website and email bounce rates for you:
26% - 40% is the bounce rate that websites should aim for. If Google Analytics shows you this range, you can be sure that your website is already better than most competitors. However, this benchmark is still elusive.
While the industry-standard bounce rate can vary greatly (as you’ll see below), 41% - 55% is still the average for most websites.
According to current bounce rate statistics, 70% or more is the first red flag. However, there’s no reason to panic if your website is dedicated to blogging, news, or events. Users often visit such sites to quickly get specific information. Once found, they leave.
If your bounce rate is over 90%, it’s above industry-standard bounce rates and can actually indicate specific issues like poor content quality, slow page loading, and so on.
Today, a 2% bounce rate is considered ideal for triggered and automated email campaigns, regardless of industry.
When your email bounce rate falls between 2% and 5%, it’s cause for concern.
And if your email bounce rate is over 5%, it signals issues with your current email list or your methods for building it.
Bounce Rate Statistics by Industry
Bounce_Rate_Statistics_by_Industry
While the above statistics are valuable, they still provide a more superficial understanding of acceptable bounce rates. Meanwhile, the average bounce rate of websites by industry allows you to compare this metric to that of potential, indirect, or direct competitors.
Industry
Average bounce rates by industry
Travel
82.58%
B2B
65.17%
Lifestyle
64.26%
Business and Finance
63.51%
Healthcare
59.50%
Ecommerce
54.54%
Insurance
45.96%
Real Estate
40.78%
As you can see, the bounce rate of websites varies greatly by industry. The structure of websites can go some way towards explaining this difference. For example, real estate sites often include many property pages; users need to explore at least a few of them to compare options. In contrast, travel sites may offer travel reviews collected on a single page. So once users get the information they were looking for, there’s little point in moving on to other pages.
Regardless of your industry’s bounce rate benchmark, you can influence visitor behavior and motivate them to stay longer on your website. A detailed list of proven tips awaits you in our other article. But the easiest way is to offer relevant and compelling information using Claspo pop-ups. For example, if travelers came to your site just to read a hotel review, the pop-up could contain text like, “Great choice! There are several similar hotels nearby,” and redirect them to the appropriate pages. Another example is if shoppers found your ecommerce platform using the search query “athletic shoes.” When they land on the homepage, they can see a pop-up with your special offer on athletic shoes and easily go to the product page. With Claspo pop-ups, you can meet the industry standard bounce rate and even show better results!
Make your website truly engaging with Claspo pop-ups
Create a pop-up
“We are used to focusing on industry bounce rate benchmarks, but in reality these benchmarks are far from the norm. Think